Cricket Australia CEO on ODI Revenue Crisis: What's Next for Bilateral Series? (2026)

In the world of cricket administration, a fascinating debate is unfolding, one that delves into the heart of the sport's future. Cricket Australia's CEO, Todd Greenberg, has sparked a conversation about the significance and sustainability of bilateral One Day Internationals (ODIs).

The Jeopardy of ODIs

Greenberg's comments highlight a crucial dilemma: how do we infuse more meaning and excitement into bilateral ODIs while navigating the financial implications of their potential removal? It's a delicate balance, and one that has far-reaching consequences for the sport's global landscape.

Creating Context and Suspense

At the core of this discussion is the desire to make every game matter. Greenberg echoes a sentiment shared by many, that ODIs should have a sense of jeopardy and context. This is a call to elevate the importance of each match, ensuring that fans and players alike are invested in the outcome. However, as he points out, it's a complex issue with financial ramifications.

The Financial Conundrum

Here's where the debate takes an intriguing turn. Bilateral ODIs are a significant revenue stream for cricket boards worldwide, and their removal could have a substantial impact on the sport's financial health. Greenberg's concern is not just about the loss of income but also about finding a suitable replacement that can match or exceed the current revenue generation.

A Realist's Perspective

Personally, I find Greenberg's realism refreshing. He acknowledges the importance of creating a compelling cricket calendar but also understands the financial constraints. It's a delicate dance, and one that requires a thoughtful approach. The challenge is to find a solution that enhances the sport's appeal without compromising its financial stability.

The Future Tours Programme

As part of the ICC working group, Greenberg is actively involved in shaping the Future Tours Programme (FTP) for the upcoming years. The group is not only finalizing the FTP for 2028-31 but also envisioning a rough outline for 2032-35. This long-term planning is crucial to ensure the sport's sustainability and growth.

Advocating for Change

CA has been vocal about its support for larger squad sizes in the expanded 2027 ODI World Cup. Greenberg believes this is an important issue, and the feedback has been passed on to the ICC. The idea is to create a more inclusive environment, especially for Associate nations, and to ensure that the World Cup format change doesn't negatively impact the sport's overall growth.

The ICC's Strategy

What makes this particularly fascinating is the ICC's strategy to focus on the T20 World Cup as a platform for Associate nations. While there has been criticism of the format change for the ODI World Cup, the ICC seems to be planning a pathway for Associates to shine in the T20 format. This shift in focus could potentially reshape the cricket landscape, offering new opportunities and challenges.

A Broader Perspective

In my opinion, this debate goes beyond the financial and strategic aspects. It's about the very essence of cricket and how we want to experience and engage with the sport. The quest for more meaningful matches is a noble one, but it must be balanced with the sport's commercial viability. As we navigate these complex issues, we must remember that cricket is a global phenomenon, and any changes will have far-reaching implications.

Conclusion

The discussions around the future of bilateral ODIs and the role of Associate nations are a testament to the evolving nature of cricket. It's a sport that must adapt to remain relevant and exciting. As we look ahead, it's crucial to find a harmonious balance between creating a compelling cricket calendar and ensuring the sport's financial health. This is a challenge that Cricket Australia and the ICC are actively grappling with, and their decisions will shape the future of cricket for years to come.

Cricket Australia CEO on ODI Revenue Crisis: What's Next for Bilateral Series? (2026)
Top Articles
Latest Posts
Recommended Articles
Article information

Author: Trent Wehner

Last Updated:

Views: 5713

Rating: 4.6 / 5 (56 voted)

Reviews: 87% of readers found this page helpful

Author information

Name: Trent Wehner

Birthday: 1993-03-14

Address: 872 Kevin Squares, New Codyville, AK 01785-0416

Phone: +18698800304764

Job: Senior Farming Developer

Hobby: Paintball, Calligraphy, Hunting, Flying disc, Lapidary, Rafting, Inline skating

Introduction: My name is Trent Wehner, I am a talented, brainy, zealous, light, funny, gleaming, attractive person who loves writing and wants to share my knowledge and understanding with you.